IRINA DZHUS // DZHUS

DZHUS is a Ukrainian conceptual brand founded in 2010 by designer Irina Dzhus, known for transformable garments made from cruelty-free materials. Now based in the EU, the label donates part of its profits to Ukrainian animal rights organisations. Irina’s work blends sustainability with pattern-making innovation and unisex design. DZHUS has presented at numerous international fashion weeks and been featured in major publications. I briefly met Irina during Berlin Fashion Week and captured a few quick portraits of her wearing one of her own designs.